Buying A Camera

We have some photo tips, and are especially fond of digital cameras. But no matter what exact type of camera you use, you have to buy it first...

The following applies to film cameras, digital still cameras, camcorders, and many other types of expensive high-tech gadgets.

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General Tips

Know What You Want

If you only take one piece of advice from me, it should be: Know exactly what you want (especially accessories), the exact specifications, what should be included, and know what a good price is - before talking to any salesman.

Know Your Seller

The best way to know your seller is to make new purchases from those who have done well for you in the past.

Local dealers are also a better bet: you can see the thing before you buy it, take immediate delivery, and yell at somebody in person if you have problems.

But for many, price is king. They'll go to great lengths to spend as little as possible. And that often means dealing with merchants who are unknown and far away. You can often find deals using shopping services like DealTime, MySimon, PriceGrabber, PCWorld.com's Product Finder, PriceWatch, Streetprices, Froogle, etc.

The same shopping services that help you find a great deal usually have a rating system that can be used to see if the merchant does a good/honest job. But some fraud sites stack the deck by posting bogus good reviews.

These sites may help you in your research:
site link description
ripoffreport.com http://www.ripoffreport.com file & document complaints about companies or individuals who ripoff consumers
resellerratings.com http://www.resellerratings.com ratings of sellers, good and bad
Better Business Bureau http://www.bbb.org ratings of sellers, good and bad
epinions.com http://www.epinions.com reviews of products, good and bad, from cat litter to cars
site http://www.photo.net/neighbor/one-subcategory?id=2&by_date_p=t review of camera stores

Also, try using Google or your favorite search engine, looking for company name plus the word scam.

Always Pay With A Credit Card

Not PayPal.
Not an ATM/Debit card.
Use a credit card. Better still, use your credit card to generate a single-use credit card number that is terminated after the transaction.

If things go sour, credit card companies appear more willing to refund your money.

If things really go sour, and you feel that the seller might attempt fraudulent transactions or identity theft, contact the credit card to cancel your card and issue a new one.

A Deal Too Good To Be True Often Isn't True

If you hunt around for the lowest price and find one that is much better than the average, be extra cautious.

A deal that looks too good to be true might not be true!

 

Special Warnings

New York And New Jersey

For amateur photographers who evolve past the snapshot stage, there is a long tradition of shopping for good equipment at good prices, that often ends in Brooklyn, New York. Even in the digital age, when you can search the web for great prices, you may still end up on the phone dealing with these folks.

Without a doubt, there are some ethical merchants doing business in New York. But the situation has been so bad for so long that many people have simply decided "Never buy from any photo store based in New York or New Jersey."

What is the problem with these outfits? In general, they use all of the Questionable Sales Tactics, and don't tell you in advance.

Cautionary Tales

link description
http://thomashawk.com/2005/11/priceritephoto-abusive-bait-and-switch.html Thomas Hawk's run-in with an outfit doing business as PriceRitePhoto, TheCameraMall, C&A Marketing, and Barclays Photo.
http://www.pcworld.com/howto/article/0,aid,107855,00.asp PC World's Camera Confidential 2003 expose about unscrupulous camera stores operating out of New York.
http://www.pcworld.com/features/article/0,aid,107855,pg,4,00.asp Real Deals or Raw Deals? - PC World
http://www.pcworld.com/features/article/0,aid,107855,pg,5,00.asp Anatomy of a Hard Sell - PC World
http://www.pcworld.com/article/id,107855-page,2-c,scamshoaxes/article.html Gotcha Watch: Five Sales Tactics to Look Out For - PC World
http://www.pcworld.com/article/id,107855-page,4-c,scamshoaxes/article.html Accessories Comparison: Real Deals or Raw Deals? - PC World
http://www.pcworld.com/article/id,107855-page,3-c,scamshoaxes/article.html Following the Trail: How Gray-Market Goods End Up in U.S. Stores - PC World

 

Questionable Sales Tactics

This section lists a number of sales tactics that might be considered "questionable".

This doesn't necessarily mean that the tactic is bad for the consumer.

Example:

High Pressure Salesmen

Even if you make a purchase over the Internet, you may get called back by a high pressure salesman. No matter what the stated reason for the call ("We just have to check your shipping address.") the call is likely to turn into a sales pitch to buy more stuff than you originally intended.

Do your research first and then stand firm on it. Don't let anybody push you into buying more than you originally wanted.

Gray Market

Equipment manufactures may sell the same product in several countries, asking different prices in each. Perhaps Nikon has a fancy strobe light that sells for $200 in the U.S., but $150 in France. If you buy a case of those strobes in France, ship them to the U.S., and sell them, you can make a bigger profit - or sell the product for less (undercutting those dealers who sell the "proper" U.S. version). Equipment intended for sale in other countries, but imported and sold here is known as "gray market" or sometimes an "international" version.

Gray market goods usually don't have a warranty, aren't eligible for rebates, and may have instruction manuals written in another language.

If saving a buck is important, these factors might not be an issue, and you will be happy with gray market goods.

Lessons:

Upsell

If you want a U.V. filter, they'll suggest that you also get a polarizing filter and/or an indoor filter.

You can easily end up with accessories and gadgets that you will never use.

When I bought my Nikon Coolpix 8800, the salesman tried to sell me a 2X teleconverter. I had selected that camera because it has a 10X optical zoom built-in. I didn't need no stinkin' 2X.

Lessons:

The Profit Is In The Accessories

You may be getting an excellent deal on the camera itself, but the accessories are way overpriced.

A salesman offered me a good deal on an an item, if I would buy batteries to go with it - a fast charger and 4 2,200 mAh batteries "highest capacity available" - for $50. My local Fry's sells a fast charger and 4 2,400 mAh batteries for $15.

Lessons:

Restocking Fees

"Restocking fees" are charged to keep you from changing your mind in any way. "OK, you can send that back, but we'll have to keep 15% of your money as a restocking fee."

Note: If you are not told about the restocking fee before placing your order, you can get it thrown out in court. But who wants to go to court over a trivial sum?

Lessons:

Package Deals

"Package deals" are used to keep you from changing your mind in any way.

"OK, you can send back that $20 accessory, but you'll have to send the camera back, too."

Package deals and restocking fees are particularly noxious in combination. "OK, you can send back that $20 accessory, but you'll have to send the camera back, too. We will keep 15% of the $1000 total as a restocking fee."

Note: If you are not told about the package deal nature before placing your order, you can get it thrown out in court. But who wants to go to court over a trivial sum?

Lessons:

Overpriced Shipping

Some outfits make money by charging a lot more than the going rate for shipping.

Waiting To Order

Some outfits do not stock the specific items. Instead, they wait until they have a large number of orders in-hand, and then they make a bulk purchase.

This saves the seller from maintaining an inventory, but adds considerable delay to fulfilling orders.

White-Boxing

A seller may take the usual package from the manufacturer; strip the box of normally-included items, such as a memory card, battery, software, and cables; and sell the accessories separately.

If you don't need the accessories, and know that you're not getting them, it could be a good deal.

Lessons:

 

Outright Fraud

Undisclosed Use Of Questionable Sales Tactics

When a seller uses
questionable sales tactics and doesn't tell you, that's fraud in my book.

Examples:

Bait-And-Switch

This is when a great deal is advertised, but when you try to make the purchase, the seller finds some excuse to sell you something else that makes them a higher profit.

Usually the different product is more expensive, but it is possible for the replacement to be less expensive, but with a higher profit margin.

I don't suppose that it is fraudulent to encourage you to buy something else, but insisting on it, or forcing you (by having the offered merchandise mysteriously go out of stock) is fraud.

Payment For Positive Feedback

Many shopping services offer a feedback system whereby buyers can post a review on how well (and honestly) the seller performed. Some sellers attempt to make their feedback better by rewarding buyers for positive feedback.

"Free upgrade to overnight shipping if you post 5 good reviews about us!" or "Free camera case if you post 3 reviews about us that are five-star!"

Sometimes this causes buyers to artificially inflate the feedback. "Their service really sucked, and it took a long time for them to deliever, but I finally have the thing now. It wouldn't hurt to give them a good review, so I get a free case."

Unfortunately, it does hurt - because other buyers rely on the feedback of previous buyers. Every time that a buyer gives in and takes the bribe, they are helping unscrupulous sellers to hurt other buyers.

If a seller was really great, he wouldn't have to bribe buyers to say so!

Feedback Extortion

Many shopping services offer a feedback system whereby buyers can post a review on how well (and honestly) the seller performed. Sometimes a seller gets such bad service that he has to post negative feedback. This upsets the seller, who then pressures the buyer into changing the feedback (or withdrawing it if changes are not allowed, like e-Bay).

Determined buyers will stand on principle and resist, but sometimes they cave - especially when threatened with things like "we have your credit card number" and "we won't send the rest of your merchandise".

When reviewing sellers, check for a large number of feedback entries that have been either changed or withdrawn.

Resolving Problems With Bad Sellers

Figure Out What's Really Wrong With The Deal

Take a moment and think about what's really wrong with the deal. Then think about what would be a fair solution to the problem.

It is important to think about this in advance, because you will have to explain, clearly and concisely, what is wrong and what you would like as a fix.

It might help to write down some notes.

Give Them A Chance To Make Good

Good merchants want happy customers, because happy customers buy again and spread the word. Don't just sit and fume. Don't run to the government right away.

Contact the merchant, explain the problem, and ask them to fix it.

I suggest that you call, then follow that up with a letter. Keep a copy of the letter, in case you need evidence later.

Don't just do this once and trust that the problem will go away. A bad merchant may pretend to work on your problem, while playing some kind of waiting game.

Wait a reasonable amount of time for them to deliever their promised resolution and then Work Your Way Up The Food Chain.

Work Your Way Up The Food Chain

If your first call-and-letter does not produce results, work your way up the food chain with the merchant.

Call and ask for a manager, explain the problem, and ask them to fix it, follow up with a letter.

I usually give the merchant three tries total, working up the chain, until I decide that the merchant will not give me satisfaction and I break out of the box.

Contact Your Credit Card Company

Remember my advice to Always Pay With A Credit Card?

Call the card company. Lodge a complaint. If funds have been paid, get them to refund your money ("charge-back").

If you suspect that the merchant may retaliate or is an outright fraud, ask the company to cancel your credit card and issue you a new one.

Publicize Your Problem

If you bought through a system that supports feedback, it is time to post negative feedback.

Remember all the research you were supposed to do to Know Your Seller? It's time to go to the various web sites that review products, services, and merchants - and post a review.

Don't get too emotional, or too long-winded. Clearly and concisely explain what went wrong, how you tried to get them to fix it, and the fact that it's not fixed.

This isn't revenge - this is a clear, cold reporting of the facts, in order to save future buyers from the same hassle you are going through.

Then send another letter to the merchant, listing the places where you have lodged complaints. Don't bother calling - it will probably turn into an unpleasant shouting match.

Don't Give In To Extortion

Some merchants will offer to resolve the problem if you retract your negative feedback or other publicity (Feedback Extortion). Don't do it!

If you retract your feedback, you are revising history. You are pretending that nothing ever went wrong. You are depriving future buyers of a warning.

Instead, offer to post a follow-up, stating that the problem has been resolved to your satisfaction.

Look at it this way: Everybody runs into problems now and then. A good merchant has a track record of resolving those problems. A bad merchant tries to hide the problems.

Complain To The Government

It is unclear what government agency has the authority to take action on cases like this. Some possible contacts are: The PC World article said that:

I believe that, when it is time to escalate to the level of complaining to the government, you should send the complaint to all of the offices, and let them forward as necessary. Don't tell any agency that you are contacting another (e.g., "CC: Federal Trade Commission"), because it may suggest that the issue will be covered by somebody else.

Then write a letter to the merchant, sending copies of your complaints.

Let's be honest: The government is slow, ponderous, and often ineffective. The resolution will most likely come from the merchant. The government is most useful as a club to beat the merchant into submission.

 

Post Feedback - Good Or Bad

When it's all over - good or bad - post some feedback.

Go to some of the feedback sites listed under Know Your Seller and give a truthful, clear, and concise review of your transaction.

As an online community, we rely on each other to spread the word of who is doing a good job, and who is not.

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